Web scraping or web crawling collects a certain type of data from a huge amount of information. It is software that can be installed on a web page, and it can scan through the HTML codes collecting only the information you desire. Web scraping can also be considered data mining, where it reveals valuable information about market trends, market dynamics, competitor activities, and more.
Data is everything in the eCommerce sector. eCommerce site owners must measure the data, such as conversions, traffic, bounce rates, etc. This information is vital as it helps them better their strategies. Web scraping helps them with price monitoring, content comparison, lead generation, optimizing marketing strategies, etc.
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